Meet Michelle: the woman behind the words

Well-written Copy

I have a bachelor’s degree in English and a master’s degree in education.

Targeting Your Audience

My background in education working with kids from birth through 12th grade, as well as adult education experience, taught me the value of finding a person’s currency, which isn’t always about the monetary cost of a product or service, and how to target messages to specific audiences.

Converting Customers to Sales

Working in specialty retail provided an up-close look at how customers think and operate in the buying process.